Welcome. I'm Darcy Menard, a product designer and developer. For the last 20 years, I've designed and coded products, and led talented design teams.
I designed and prototyped the campaign dashboards and ad creation tools for Amazon's Ad Platform: I drove the cross-team integration of Sponsored Products and successfully integrated them into the Amazon Marketing Services platform, increasing year-over-year daily revenue by 60%.
At Amazon, I designed and launched a computer vision movement feature that led to a 21% increase in daily active users of Amazon Halo, a fitness device supporting holistic wellness. We saw an average of 10% monthly improvement in movement metrics.
At Viome I drove an end-to-end app redesign that simplified test results and tied them to actionable small habits. The new approach led to a 17% increase in daily active users, a 6% increase in monthly test kit sales, and a 20% decrease in customer support requests.
I have always designed and prototyped my ideas.
My first robot was named M.E.L.A.C. I forget what the acronym stood for—mechanical electronic lab absent computer... haha! It was a robot body without brains.
I've now come full circle and I'm using LLMs... robot brains without bodies.
These days my 0 to 1 creations are digital, and I still prototype rapidly, to get my hands on the design and play with it, let others play with it, and then refine.
Creators need an immediate connection to what they create. For me, this means a shorter feedback loop between what I see in my head and what is produced as a living interactive artifact.
With the rapid emergence of new AI tools, it has never been more exciting to be a creative individual. The power of these tools has enormous potential to amplify our human creative potential.
None of us exists as snapshots in time. Whether I'm creating a new digital game or playing music with others, a huge portion of the design is about change over time.
